The Sista Supply Chain Network: Why Women Don't Just Drink Pink
Ursula Dunn of the Sista Supply Chain Network joins Crystal and Roger to talk about a community built around women in the industry — and why the 'Men Drink Pink' campaign was born.
Behind the Pour
Women are a major force in the spirits industry â as buyers, tasters, brand builders, and community leaders. The Sista Supply Chain Network exists to make that visible and to connect women at every level of the supply chain, from distillery to retail shelf. Ursula Dunn joins Crystal and Roger for a conversation that takes a few satisfying turns â including the moment Ursula dubs The Liquor Connoisseur 'a real podcast,' and the genesis of a Men Drink Pink campaign made in Roger's honor.
What You'll Discover
- What the Sista Supply Chain Network does: A professional community and resource hub for women in the beverage and spirits industry.
- Why 'women don't just drink pink': The episode challenges assumptions about what women want to drink and how the industry markets to them.
- The 'Men Drink Pink' campaign: Born from this conversation, a lighthearted push back at color-coded spirits marketing.
- How to join: The network offers a free one-year membership with the code CompYear2024 â more details at sistasupplychain.com.
- What a community like this means for representation: Women-owned, women-led, and women-focused brands have a different foothold when a network like this actively supports their visibility.
A Moment of Pourspective
A connoisseur does not drink by color. They drink by curiosity â and that standard belongs to everyone.
Explore the Conversation
The Sista Supply Chain Network is a community organization dedicated to connecting and supporting women across the spirits and beverage supply chain. Members range from distillery employees and brand founders to retail buyers and educators. Ursula walks Crystal and Roger through the network's mission, its membership structure, and why building visibility for women in the supply chain matters beyond individual brand success. Find the Sista Supply Chain Network at sistasupplychain.com and on Instagram at @sistasupplychainnetwork.
Frequently Asked Questions
- What is the Sista Supply Chain Network? A professional community and resource hub connecting women in the spirits and beverage industry at every level.
- Who can join? Women across the industry â from distillery floor workers and brand founders to retail buyers and educators.
- How do I join? Visit sistasupplychain.com. A free one-year membership is available with the code CompYear2024.
- What is the Men Drink Pink campaign? A lighthearted initiative born during this episode, pushing back against color-coded spirits marketing that assumes what women want in a glass.
Episode at a Glance
- Guest: Ursula Dunn, Sista Supply Chain Network
- Hosts: Crystal and Roger
- Published: March 14, 2025
- Runtime: 1 hour, 22 minutes
- Category: Spirits Education