Canción Tequila: Roger Clyne and the Peacemakers Pour Their Spirit
Rock musician Roger Clyne of the Peacemakers makes tequila. Crystal and Roger taste Canción with a guest from The Catnip Cabin — and find out what happens when an Arizona rock band builds a spirits brand.
Behind the Pour
Roger Clyne is the frontman of Roger Clyne and the Peacemakers — an Arizona rock band with a devoted following since the mid-1990s and a specific relationship with the Sonoran Desert borderlands. He is also the founder of Canción Tequila, which started as a community project for his fan base and grew into national distribution. Crystal and Roger taste Canción with a guest from The Catnip Cabin and put the celebrity tequila question on the table: is this a band doing tequila as merchandise, or a genuine spirit?
What You'll Discover
- Who Roger Clyne is: Frontman of Roger Clyne and the Peacemakers, formerly of The Refreshments ('Banditos'). The Peacemakers have an intensely loyal fan community known as Circus Mexicus, which gathers annually in Rocky Point (Puerto Peñasco), Sonora, Mexico — a borderlands festival that has been running for decades.
- The border culture connection: Clyne's relationship with Mexico is not a marketing concept. The band has played the Rocky Point shows for decades, the community is binational, and Canción ('song' in Spanish) grew out of that genuine cultural relationship.
- How Canción was built: The tequila started as a fan community project — something to share at the Rocky Point shows — and developed into a commercially distributed brand. That origin shapes its identity.
- The celebrity brand test: Crystal applies the same framework she uses for every celebrity spirits brand. Is the founder operationally involved? Does the production quality support the price? Is the story credible? Clyne's genuine Mexico connection gives the brand a different kind of authenticity than most celebrity tequilas.
- The Catnip Cabin perspective: A community guest brings their own tasting perspective to the episode — a format Crystal uses to add voices outside the regular hosting duo.
A Moment of Pourspective
A tequila named after a song should taste like it was made with the same care as a song worth singing again. Canción's test is whether the founder's genuine relationship with the culture behind it shows up in the glass.
Explore the Conversation
The Canción episode is one of TLC's more nuanced celebrity spirits discussions. Crystal's usual skepticism about celebrity brands is complicated here by the specific details of how Canción was built — the Rocky Point community, the cross-border cultural relationship, and the fact that Clyne has been in this world for decades. The Catnip Cabin's presence changes the episode's dynamic. An outside palate adds a check on the hosts' potential predispositions toward a brand with a compelling story. The celebrity tequila category context is important. Crystal notes that Canción is not in the same category as a name-licensing deal — Clyne's connection to Mexico and to the tequila-producing culture predates the brand. That distinction is worth understanding for anyone navigating the celebrity spirits landscape.
Frequently Asked Questions
- What is Canción Tequila? Canción Tequila is a brand founded by Roger Clyne, frontman of Roger Clyne and the Peacemakers. Made in Jalisco from 100% Blue Weber agave. The name means 'song' in Spanish. canciontequila.com
- Who is Roger Clyne? Roger Clyne is the frontman of Roger Clyne and the Peacemakers, an Arizona rock band with a devoted following known as Circus Mexicus. The band has played annual shows in Rocky Point (Puerto Peñasco), Sonora, Mexico for decades.
- Is Canción the same as other celebrity tequilas? Crystal distinguishes Canción from pure name-licensing deals based on Clyne's genuine, decades-long relationship with Mexico and its tequila culture. The brand grew out of a real community.
- Who is The Catnip Cabin? A community contributor who appears as a guest in this episode to add a second tasting perspective alongside Crystal and Roger.
Episode at a Glance
- Spirit reviewed: Canción Tequila
- Guest: The Catnip Cabin
- Hosts: Crystal and Roger
- Runtime: 19 minutes, 8 seconds
- Category: Tequila & Mezcal
- Theme: Celebrity spirits authenticity — Canción's connection to Mexico's culture